Tips for Successful Event Registration
The event registration phase is usually the first instance an event organizer interacts with their attendees. Since this phase is of immense significance, it should be planned for appropriately. If your attendees have a bad experience in any part of the registration process, they would most likely have a bad opinion of the entire event. This article offers guidelines on how to provide a smooth event registration process for your attendees.
It pays to make it possible for attendees to register for the event in question on your website. This improves the attendees’ faith in the event. In most cases, people who are directed to intermediary credit card processors usually opt out of a transaction before it is complete. It is important to guarantee the safety of your target audience’s personal information. It is integral to guarantee keeping any other information the attendees would volunteer as safe as possible.
You should create a short registration form to guarantee a positive experience. A registration form is important for online ticketing and registration. An easy to fill form would ensure that attendees do not give up midway. Emailing attendees another shorter form later would be better compared to providing them with a long one in the beginning. It pays to stay on brand because it creates continuity. Matching the color scheme of a registration form with the theme of all other event assets such as posters and email invitation would be a wise decision.
You should avail your attendees with enough information. You should include location, parking, date and time, as well as directions information. Your attendees ought to find such information on your site without struggling. It is also important to communicate regarding how secure their vehicles would be while in parking. Including contact info is important. Creating a site for your event is important.
It is important to offer a plethora of payment options. If your attendees would be buying tickets, buying the same should be easy. It is important to ensure that buying tickets using different types of credit and debit cards, as well as Google Checkout and PayPal would be a wise move. In case you would be giving discounts and promo codes, it is important to make accessing them effortless. It is integral to ensure that your refund and cancellation policies are clear.
It is immensely significant to have a backup plan as far as checking in attendees is concerned. Assuming that everything would flow smoothly is likely to lead to frustration later. Any online registration platform you use should be capable of checking in attendees offline. It pays to ensure that your platform would make it possible to export your guest list.
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