The event registration phase is usually the first instance an event organizer interacts with their attendees. This phase can make or break your event, meaning that you should approach it as cautiously as you can. If your attendees have a bad experience in any part of the registration process, they would most likely have a bad opinion of the entire event. Below are guidelines on how to ensure a seamless process for your target audience.
It is important to ensure that your attendees would register on your website. This is critical because it improves the faith of your attendees in you and your event. In most cases, people who are directed to intermediary credit card processors usually opt out of a transaction before it is complete. It is important to guarantee the safety of your target audience’s personal information. They need to be certain that any personal information they provide during the registration process would be safe, too.
Creating a short registration form guarantees a quality registration experience. If you prefer over the internet registration and ticketing, you ought to provide a registration form. An easy to fill form would ensure that attendees do not give up midway. If you would like to gather more information about your attendees, emailing them another form later rather than providing them with a longish one at a go would be a wise decision. You should stay on brand to achieve continuity. Matching the color scheme of a registration form with the theme of all other event assets such as posters and email invitation would be a wise decision.
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It is integral to provide your attendees with all the necessary information. You ought to include location, date and time, parking, and direction information. Make sure that finding such information would be effortless. It is integral that you communicate clearly concerning how safe their parked vehicles would be. Availing your contact information is important in case your attendees need clarifications on different things. Creating a website meant for the event in question would be a wise decision.
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It is important to offer a plethora of payment options. If your event would not be free of charge, ensure that buying a ticket would be effortless for everyone. Make it possible to buy tickets using a plethora of debit and credit cards, PayPal, and Google Checkout. In case you are offering discounts or promo codes, it is important to ensure that they are working seamlessly. Your cancellation and refund policies should be clear.
You ought to have a backup plan regarding checking in your attendees. Assuming that everything would flow smoothly is likely to lead to frustration later. If you are using an online registration platform, it is critical to ensure that it can check attendees in offline. A platform that can allow you to export a guest list where necessary would be a good investment.