Tips for Reinforcing Auto Repair Marketing With Word of Mouth
World of mouth delivered via pals, relatives, acquaintance, workmates, neighbors etc can be more effective that marketing and advertising with methods such as TV, SEO, PPC, and newspapers. For sure, methods like content marketing TV ads and search engine optimization are critical to auto repair marketing against the backdrop of stiff online and offline competition. However, you can increase your earnings when you give your various marketing activities the power of word of mouth.
By word of mouth marketing, we mean getting more business as a result of people referring others to you based on some interesting and relevant information, tips, features, or activity you provided them. Here are realistic suggestions for pulling it off if you own a car repair shop:
Harness Email Newsletters
Why Services Aren’t As Bad As You Think
You can send your customers regular email newsletters as an effective way to stay in touch. Yet, the word of mouth referral effect can only be realized when the communication is not just limited to promotions, discounts, and specials. On the contrary, you could combine content marketing with email newsletters to deliver information that’s useful as well as entertaining to your customers. Most customers recognize value in content customized around their interests, and they think businesses offering such content are keen to establish great closely-knit relationships with them. Therefore, writing interesting and informative reads and sending them via email newsletters to your car repair customers can inspire them to share the information with others, enhancing the prospects for your referral revenue.
Getting Creative With Services Advice
Upgrade Your Social Participation
After you’ve set up a few social medial accounts, such as on Facebook, Twitter, and Instagram, upload and share things that your followers (existing as well as potential customers), will consider enjoyable and useful. In this case, you’ll be relying on your social media presence, not to sell, but to interact with your connections in a more informal, but decent setting, offering them items they’d love to share with connections of their own. You could create social media pages packed with meaningful, pertinent, and viral-worthy content.
Don’t Neglect Customer Reviews
The majority of future customers attach a degree of importance to reviews written by present or previous customers. In a nutshell, you may have prospective customers that won’t even engage you if you’re not providing a way for them to establish the opinion of other customers about your products and services. Therefore, don’t hesitate to ask your customers to write reviews for your service, positive or negative. You may gain word of mouth business through customer feedback provided on platforms like Google, Yelp, and Facebook.
Word of mouth power can have a tremendous effect on your auto repair marketing.