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How to Write a Good Blog to Build Your Brand When we speak of marketing tools, one of the most powerful are business blogs. If your blog is well written, then you can create interest in your brand and products or services, building your professional credibility, attract new customers, and keep your current ones. The secret to engaging your audience and promotion your business is writing a good blog, and the way to do it is to learn how to write it well. Below are some tips of writing a good blog post which will help engage your audience and promote your brand. Finding a topic that will be a good match between your business’ objectives and your readers’ interest and writing about it, is the key to engaging them. You should have relevant content and something important to your readers. Your customers’ questions should be answered, and information is provided that will help them in making their buying decisions. It should also be a place to showcase your products or services. If you miss out on the important elements of your business objective and your readers’ interest then your blog will just be a waste of time.
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Sales are a product of a good relationship between the business owner and potential buyers. With out trust, you cannot build a relationship. Blogs that are effective at engaging and promoting can only be done by writers who are credible. It is important to be honest with your readers. Admitting your mistakes and promising to fix it is part of being honest with your readers; updating your readers is also very important. Just be honest and inform your audience if a certain product or service is only for special niche market. This establishes your personal credibility and makes your blog worthy of your audience’s time and attention. If you writing is unique and you style is original, then be sure the it will be liked by your readers. Writing what you think and feel in your own words also help keep the audience engaged. You will lose your readers quickly if you simply put news feeds, links, ads or promos in your blog posts.
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Writing a blog also involves timing – when to write and publish a new post. Being consistent in posting blogs at least two or three times a week is a good regular schedule. Your readers should know when your next postings will be. if you want to increase the anticipation and engagement of your audience, back up your regular posting schedule by intriguing content. The average human attention span is said to be only eight second and still decreasing yearly. This means that each passing year, the writer’s job becomes more difficult. If you want to keep their attention, keep your posts short, simple, and to the point. To help your readers absorb the key points you can use bulleting, listing, and calling out interesting ideas.